Next Week: Plum and Lighthouse Research & Advisory to Deliver SHRM Webcast on Talent Acquisition Myths

WATERLOO, Ontario (July 21, 2022) –

WHO: Caitlin MacGregor, CEO of revolutionary talent assessment platform, Plum

WHAT: Will join Ben Eubanks, Chief Research Officer at Lighthouse Research & Advisory to present the SHRM webcast “3 Things TA Leaders Think They Know But Are Mistaken.”

WHEN: Thursday, July 28, 2022, at 12:00 p.m. ET

WHERE: To register, click here. 


“You’re doing it wrong.” Everyone needs someone in their corner to let them know when something needs to change. Yet, many organizations continue to believe that they know what’s important, even when their actions are off the mark in one or more ways.

In this SHRM (the Society for Human Resource Management) webcast, Plum CEO Caitlin MacGregor and Ben Eubanks, Chief Research Officer at Lighthouse Research & Advisory, will explore this concept as it relates to common talent acquisition practices, leveraging findings from a recent study based on the responses of 1,000+ employers and 1000 candidates. Using these insights, MacGregor and Eubanks will discuss what is driving ghosting in the recruiting process as well as why candidates actually like certain assessments. Attendees will learn how to prioritize and improve candidate communications during hiring to enhance outcomes.

This webcast is approved for one (1) professional development credit toward SHRM-CP and SHRM-SCP recertification. For additional event information, including registration details, click here.

About Plum

Plum is a talent assessment platform that strips away bias and reveals human potential to revolutionize how global enterprises hire, grow, and retain talent. With unmatched scalability, Plum powers more objective and equitable talent decisions across the employee lifecycle using the predictive power of psychometric data. In one platform, Plum empowers organizations to quantify job fit, identify potential, provide personalized career insights and create high-performing teams. Visit for details.

About SHRM

SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today's evolving workplaces. More than 95% of Fortune 500 companies rely on SHRM to be their go-to resource for all things work and their business partner in creating next-generation workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. Learn more at and on Twitter @SHRM.

About Lighthouse Research & Advisory

Lighthouse Research & Advisory is a modern analyst firm dedicated to setting the standard for excellence in talent acquisition and beyond. By providing compelling research and actionable insights for recruiters, hiring managers, and business leaders, our mission is to navigate the rapidly-changing tides of human capital management in order to support today's talent advisors. From establishing frameworks for high-impact HCM practices to illuminating the strategic value of hiring, development, and retention efforts, our goal is to chart a new course for talent and business leaders across the globe.

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