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What is Persuasion?

Convincing others of a direction, activity, or idea, and influencing decision-making.

Teams prioritize this talent for a role because:

  • People tend to resist change
  • The incumbent will have to motivate people towards a common goal
  • Often, one must use relevant information and logic to influence others
  • The incumbent will have to influence people internal and external to the organization

An ideal candidate will need to:

  • Constructively respond to resistance towards a change
  • Be confident and enthusiastic about what they are advocating for
  • Establish personal connections with those they are trying to influence
  • Negotiate effectively
Persuasion includes the following competencies:
  • Overcoming Resistance: Compelling others to change their position by establishing an emotional connection, using logic and data, and respecting opposing views.
  • Shaping Conversations Toward Goals: Gathering support for goals by encouraging dialogue, finding common ground, and negotiating compromises.
  • Promoting Ideas For Change: Promoting change by communicating a shared vision, focusing on opportunities, demonstrating value, and being positive.
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Plum Talent Model

What is the Plum Talent Model?

Talents are recurring patterns of thought, feeling and behavior. Often referred to as "soft skills," Talents represent our innate abilities and how we are hardwired as humans.

Plum reveals people's Talents with a single psychometric assessment that measures personality, social intelligence and problem-solving ability. While job titles, past experience and education merely show what a person has done in the past, Talents can actually predict what someone is capable of achieving in the future. They are 4X more predictive of future job success than what you'll find on a resume.

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Meet the Plummies with Persuasion as their top Talent

Caitlin@2x (1)

Caitlin MacGregor

CEO & Co-Founder

Sonya@2x (1)

Sonya Beach

Director, Professional Services


Bill Brierley

Security and Compliance Officer

Kristen D@2x

Kristen Desautels

People Operations